Improving Customer Experience with Digital Personas

Keeping the customer’s needs front and center is important when developing new digital tools. We recently developed a set of user personas as part of our work to establish a more robust—and data informed—understanding of the individuals that engage digitally with the National Archives (NARA). User personas are fictional, but realistic representations of key audience … Continue reading Improving Customer Experience with Digital Personas

Be Bold: Connect with Customers

State Fair, 10/1972. National Archives Identifier 545457 The second of our new strategic goals is to “Connect with Customers.” Having spent most of my career working with the public, customer service is a passion of mine. In my personal life I am always looking for exemplars—places where I am dazzled by attention to service, places which … Continue reading Be Bold: Connect with Customers