Last month we kicked off a new social media campaign. The Archives Hashtag Party is a way for our colleagues in the archives community to highlight the diversity of their holdings around a fun topic. We invite you to bring your own collections and join in!
Share documents, photographs, and artifacts from your collections on Twitter or Instagram and use the designated hashtag. Galleries, Libraries, Archives, Museums, (GLAMs) and more are welcome–archives exist in every type of organization.
Women Making Bohemian Lace, July 1974. View in National Archives Catalog
We hosted the first “party” on August 4, with a theme that celebrated friendship, style, and history: #ArchivesSquadGoals. We received an amazing response from archives across the country, both large and small! The hashtag also caught on with new audiences and climbed onto the U.S. Twitter trends board.
On the day of the event, #ArchivesSquadGoals was used over 12,700 times on Twitter with over 11,000 contributors tweeting the hashtag. Over 200 peer organizations answered the call to action and shared items from their own holdings!
One of our primary goals for this campaign is to boost the visibility of archives across the country. Our audience told us that they loved the spotlight on archives:
- I’m obsessed with this whole #ArchivesSquadGoals thing. History and a play on a modern trend? Yes please.
- #ArchivesSquadGoals is the greatest hashtag to ever grace the museum twitter universe.
- #ArchivesSquadGoals is giving me life today. It’s SO NERDY and adorable.
- #ArchivesSquadGoals is everything I didn’t know I needed for my Friday
#ArchivesSquadGoals was undoubtedly entertaining, but it also showed the relevance of archives. The event turned the guiding principles of the National Archives Social Media Strategy into a dynamic event that delighted audiences, put a surprising twist on current trends, and boosted growth and community collaboration.
Social media collaborations such as these further NARA’s mission by creating a meaningful space to implement our Strategic Plan to make access happen, connect with customers, maximize NARA’s value to the nation, and build our future through our people by collaborating in an open, inclusive environment. They boost public awareness of cultural organizations, spark audience engagement and growth, and best of all, audiences love them.
We hope to see you at the next Archives Hashtag Party on Friday, September 1!