Join us for an Archives Hashtag Party!

Last month we kicked off a new social media campaign. The Archives Hashtag Party is a way for our colleagues in the archives community to highlight the diversity of their holdings around a fun topic. We invite you to bring your own collections and join in!

The new surprise theme in our Archives Hashtag Party will be announced the first Friday of each month through 2017. Visit our website or follow @USNatArchives to find each month’s new theme.

Share documents, photographs, and artifacts from your collections on Twitter or Instagram and use the designated hashtag. Galleries, Libraries, Archives, Museums, (GLAMs) and more are welcome–archives exist in every type of organization.

Archives Hashtag PartyWomen Making Bohemian Lace, July 1974. View in National Archives Catalog

We hosted the first “party” on August 4, with a theme that celebrated friendship, style, and history: #ArchivesSquadGoals. We received an amazing response from archives across the country, both large and small! The hashtag also caught on with new audiences and climbed onto the U.S. Twitter trends board.

On the day of the event, #ArchivesSquadGoals was used over 12,700 times on Twitter with over 11,000 contributors tweeting the hashtag. Over 200 peer organizations answered the call to action and shared items from their own holdings!

See these amazing contributions in our Storify stories on Twitter and Instagram.

One of our primary goals for this campaign is to boost the visibility of archives across the country. Our audience told us that they loved the spotlight on archives:

#ArchivesSquadGoals was undoubtedly entertaining, but it also showed the relevance of archives. The event turned the guiding principles of the National Archives Social Media Strategy into a dynamic event that delighted audiences, put a surprising twist on current trends, and boosted growth and community collaboration.

Social media collaborations such as these further NARA’s mission by creating a meaningful space to implement our Strategic Plan to make access happen, connect with customers, maximize NARA’s value to the nation, and build our future through our people by collaborating in an open, inclusive environment. They boost public awareness of cultural organizations, spark audience engagement and growth, and best of all, audiences love them.

We hope to see you at the next Archives Hashtag Party on Friday, September 1!

This entry was posted in Collaboration, NARA Records, Participation, Social Media and tagged , , , , . Bookmark the permalink.

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